Cambridge United Football Club, inspired by Baptist minister and fan Simon Cragg, has introduced an official club carol titled 'United at Christmas' to connect football enthusiasts with the teachings of Jesus. This unique carol was a highlight of a 1,000-person carol service at Abbey Stadium, attended by players, staff, and fans. It was also featured at halftime during the club’s FA Cup match against Fleetwood. The lyrics of 'United at Christmas' use football-related imagery to convey themes of love, hope, and peace, and include references to the club's nickname and historical Christian narratives. Club director Graham Daniels, a former player and head of Christians in Sport, noted the growing openness to faith in football. He credits past Christian footballers like Gavin Peacock and Cyril Regis for setting strong examples of faith in the sport, leading to a cultural shift where being a devout Christian and a professional footballer is respected.