The Police Service of Northern Ireland (PSNI) has sent texts to nearly two thousand individuals whose phone numbers were discovered during drug raids. These texts contain advice on substance misuse and aim to address the growing demand for illicit drugs in Northern Ireland. Drug seizures and drug-related arrests have both increased by 10% this year. The PSNI's recent focus has been on the supply of Class A and Class B drugs through social media apps and groups. This trend has transformed the drugs market in Northern Ireland over the past few years. Paramilitary groups are working closely with organised crime groups to import and distribute drugs: about sixty criminal gangs currently operate in the region. The PSNI is working with national and international law enforcement partners to target suppliers and supply lines. It is also collaborating with Border Force to prevent drug smuggling through Northern Ireland's ports.