Keir Starmer has said that Elon Musk’s social media platform X is acting to ensure compliance with UK law, following outrage over its AI tool, Grok, being used to generate non-consensual sexualised images. There was widespread condemnation in parliament, with ministers describing the images, particularly of women and children, as shameful and harmful. Ofcom has launched an independent investigation, with the Government pledging full support and signalling that further legislation will be introduced if current powers prove insufficient. While X restricted some image-generation features, many feel it continues to enable abuse, accusing it of monetising exploitation. The controversy has reignited debate over free speech, corporate responsibility, and the regulation of artificial intelligence. Concerns have also been raised about the impact of automated content on young people’s mental health and the need for stronger online safeguards.